Coming Soon

In recent years, outsized billboards have spread the commercial hubs of New York City. Most are replaced after several weeks by others. Like background actors, participants stroll around in front of this super billboards. »Coming Soon« by Natan Dvir is an exploration of our visual relationship with the branded city centers and the commercial environment we live in. Great theater with a fancy backdrop.

Zara #01, 2008 A hotdog vendor looks at a woman next to a Zara billboard on 5th Avenue.

Zara #01, 2008 A hotdog vendor looks at a woman next to a Zara billboard on 5th Avenue.

Juicy Couture #01, 2008 New Yorkers by a Juicy Couture billboard on 5th Avenue.

Juicy Couture #01, 2008 New Yorkers by a Juicy Couture billboard on 5th Avenue.

Juicy Couture #02, 2012 A man looks at a Juicy Couture billboard while passing it on 52nd street close to 5th Avenue.

Juicy Couture #02, 2012 A man looks at a Juicy Couture billboard while passing it on 52nd street close to 5th Avenue.

Tommy Bahama #02, 2012 Two men sit on a bench next to a Tommy Bahama billboard on 5th Avenue.

Tommy Bahama #02, 2012 Two men sit on a bench next to a Tommy Bahama billboard on 5th Avenue.

Current Exhibition: Anastasia Photo gallery in New York. All images copyright © Natan Dvir.

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